You know how as a mom, you’re able to feel like a bunch of emotions all at once? But also still totally functions like a normal person… enter- October.

I swear, October is beginning to rival May and December for craziest months… and it’s only the 20th 👀

All months are crazy with kids and being an entrepreneur, but it is the nostalgia and emotion that drives the chaos in these three crazy months for me. Zoom in, re: October.

We begin Q4– which in retail, means you do not have the luxury to celebrate the holidays in an appropriate time or fashion. The holidays are thrust upon you. Halloween? Oh that’s completely done by October 15th… we don’t do thanksgiving, but can I interest you in Christmas for the next 10 weeks?! 😂

It is a wild ride, but you couldn’t pay me to get off. The past four days—with store and team prep for our big event, the two day sale and seeing so many wonderful clients, and a big Christmas photoshoot today with some amazing kiddos… I’m all in on holiday ‘24!

It’s such an easy thing to dive into full force— you all make it easy. Being on the sales floor for a few days (not at my computer neck deep in email and quickbooks), has been the most life giving. So joyful.

October is chaos and crazy and light speed. We literally haven’t even trick or treated, and I am totally focused on Christmas 🙃— but I focus ahead with the support, love, and drive of the most incredible clientele. The most amazing parents and precious kiddos.

Retail is wild, but I’m always down to ride— thanks to you for making it so fun!

Xx
MacK

P.S. cheers mama 🥂